Trademark-registered in Türkiye.
Open to founding partnerships and commercial collaborations across beverages, hospitality, festivals, sports, coastal retail, tourism, transport, and youth lifestyle culture.
Türkiye’s summers are long, hot, and lived outdoors. Life spills onto coastlines, parks, ferry journeys, picnics, neighbourhood mangals (Turkish charcoal grills), and gatherings that stretch deep into the evening.
Over time, these rituals create their own culture, aesthetics, and objects — the small things that begin appearing everywhere once they become part of how people live.
SERİNKO emerges from that layer of everyday summer life.
Taking its name from the Turkish word serin — meaning cool in temperature — the brand is built around the feeling, rhythm, and social energy of a Turkish summer. Designed as a new everyday summer object, it is intended to be carried, seen, shared, and gradually absorbed into collective habit.
Designed to create curiosity before it fully reveals itself.
Originated, developed and prototyped by York Rabe.
Registered as a trademark in Türkiye.
A lifestyle-led consumer good built around outdoor social culture, movement, leisure, and shared summer rituals.
Positioned across coastlines, parks, ferry travel, festivals, hospitality, and match-day culture, SERİNKO combines product design, cultural positioning, retail visibility, and future licensing into a scalable consumer platform.
TÜRKİYE, with initial focus on coastal cities, outdoor gathering culture, hospitality venues, festivals, transport corridors, and high-density summer social environments.
Currently in development, with launch planned for spring 2027. Founding sponsorship and partnership opportunities are open.
Long summers create their own rituals — and their own everyday problems.
SERİNKO is designed for the realities of outdoor social life: movement, heat, time, and gatherings that last longer than expected.
Built to become part of the rhythm of a Turkish summer.
Through cultural positioning, strong visual identity, retail visibility, hospitality integration, licensing partnerships, and high-frequency everyday usage.
Designed to move through beaches, parks, ferry journeys, festivals, neighbourhood gatherings, and social spaces where summer life becomes publicly visible.
Some of the most lasting consumer brands in the world began as quiet additions to everyday rituals — products that took their place inside how people already lived rather than asking the culture to make space for something new. The objects became part of the moment, and the brand became part of the language.
SERİNKO is positioned to enter that layer in Türkiye. Turkish summer culture is rich, social,
and outdoor; it carries its own rituals, its own gathering points, its own rhythms. SERİNKO is designed to live inside those rituals — quietly familiar, carefully made, and recognisably Turkish.
The brand operates in natural sympathy with the Istanbul Ferry Network. Both projects sit close to the way Istanbul’s coastal life is actually lived. The two reinforce one another at the level of culture.
For early brand partners looking to align with SERİNKO at the beginning of its public journey.
Designed for brands and cultural collaborators seeking long-term visibility, early positioning, and meaningful association with a new consumer lifestyle platform rooted in Turkish summer culture.
For investors and capital partners interested in an emerging Turkish consumer lifestyle product/brand approaching market launch.
Structured around long-term brand growth, retail expansion, licensing potential, and future category development within outdoor social culture and everyday consumer habits.
For operational and strategic partners across technology, distribution, content, and user experience. The platform welcomes long-term collaborations spanning digital infrastructure, integration, mapping, content, hospitality, and network visibility.
A curated package on the network architecture, the cartographic design, the launch programme, and the engagement pathways.
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Further material shared under non-disclosure agreement.
