{"id":1126,"date":"2026-06-22T08:13:58","date_gmt":"2026-06-22T08:13:58","guid":{"rendered":"https:\/\/denizkuzgunu.com.tr\/?post_type=portfolio&#038;p=1126"},"modified":"2026-11-02T13:36:13","modified_gmt":"2026-11-02T13:36:13","slug":"serinko","status":"publish","type":"portfolio","link":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/","title":{"rendered":"SER\u0130NKO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1126\" class=\"elementor elementor-1126\" data-elementor-post-type=\"portfolio\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6084ebe e-flex e-con-boxed e-con e-parent\" data-id=\"6084ebe\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-41804d8 e-con-full e-flex e-con e-child\" data-id=\"41804d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e840c82 e-con-full e-flex e-con e-child\" data-id=\"e840c82\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6e09309 e-con-full e-flex e-con e-child\" data-id=\"6e09309\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-93e4d96 elementor-widget elementor-widget-theme-post-featured-image elementor-widget-image\" data-id=\"93e4d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-featured-image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"133\" height=\"100\" src=\"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg\" class=\"attachment-full size-full wp-image-1113\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0a1a56 e-con-full e-flex e-con e-child\" data-id=\"f0a1a56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9363cc e-con-full e-flex e-con e-child\" data-id=\"a9363cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7652dd0 elementor-widget elementor-widget-heading\" data-id=\"7652dd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SER\u0130NKO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82994c6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"82994c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89c82ca elementor-widget__width-initial elementor-widget-tablet_extra__width-inherit elementor-widget elementor-widget-heading\" data-id=\"89c82ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">A stylish lifestyle summer-culture product from <b style=\"color: #46b6e7\">T\u00fcrkiye. (Serin: Turkish for cool.)<\/b><\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c45026a elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"c45026a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Trademark-registered in T\u00fcrkiye<\/strong>.<\/p><p>Open to founding partnerships and commercial collaborations across beverages, hospitality, festivals, sports, coastal retail, tourism, transport, and youth lifestyle culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f81b682 elementor-widget elementor-widget-heading\" data-id=\"f81b682\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Design \u00b7 Consumer goods \u00b7 In development \u00b7 Launch planned for spring 2027 \u00b7 T\u00fcrkiye<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cac7353 e-flex e-con-boxed e-con e-parent\" data-id=\"cac7353\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4.7,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:4,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5adc3b3 e-con-full e-flex e-con e-child\" data-id=\"5adc3b3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27e7efe e-con-full e-flex e-con e-child\" data-id=\"27e7efe\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2dd1d21 elementor-widget elementor-widget-heading\" data-id=\"2dd1d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rationale<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee785c8 elementor-widget elementor-widget-heading\" data-id=\"ee785c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why this <span style=\"color: #2f95e0\">product exists.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8c8096d e-con-full e-flex e-con e-child\" data-id=\"8c8096d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c940c elementor-drop-cap-yes elementor-drop-cap-view-default elementor-widget elementor-widget-text-editor\" data-id=\"f3c940c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;drop_cap&quot;:&quot;yes&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>T\u00fcrkiye\u2019s summers are long, hot, and lived outdoors. Life spills onto coastlines, parks, ferry journeys, picnics, neighbourhood <span class=\"TextRun SCXW217191341 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW217191341 BCX8\">mangals (Turkish charcoal grills)<\/span><\/span>, and gatherings that stretch deep into the evening.<\/p><p>Over time, these rituals create their own culture, aesthetics, and objects \u2014 the small things that begin appearing everywhere once they become part of how people live.<\/p><p>SER\u0130NKO emerges from that layer of everyday summer life.<\/p><p>Taking its name from the Turkish word <i>serin <\/i>\u2014 meaning cool in temperature \u2014 the brand is built around the feeling, rhythm, and social energy of a Turkish summer. Designed as a new everyday summer object, it is intended to be carried, seen, shared, and gradually absorbed into collective habit.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51fbdf6 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"51fbdf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"uic xlslim-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">A detail moving through the shoreline.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"uic xlslim-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Something that keeps appearing on tables<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"uic xlslim-check\"><\/i>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">An object people begin bringing with them without thinking twice.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7064c1 elementor-widget elementor-widget-text-editor\" data-id=\"a7064c1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Designed to create curiosity before it fully reveals itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b7fd0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"c9b7fd0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c02f25 e-flex e-con-boxed e-con e-parent\" data-id=\"3c02f25\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b1c7c13 e-con-full e-flex e-con e-child\" data-id=\"b1c7c13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-23a01af elementor-widget elementor-widget-heading\" data-id=\"23a01af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">THE FIVE WS <span style=\"color: #ffffff\">&amp; HOW<\/span><\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1259cbb e-con-full e-flex e-con e-child\" data-id=\"1259cbb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7d1200e e-con-full e-flex e-con e-child\" data-id=\"7d1200e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-80e1801 elementor-widget elementor-widget-heading\" data-id=\"80e1801\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94819e3 elementor-widget elementor-widget-text-editor\" data-id=\"94819e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Originated, developed and prototyped by York Rabe.<\/p><p>Registered as a trademark in T\u00fcrkiye.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0665402 e-con-full e-flex e-con e-child\" data-id=\"0665402\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-905ba0b elementor-widget elementor-widget-heading\" data-id=\"905ba0b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHAT<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9445547 elementor-widget elementor-widget-text-editor\" data-id=\"9445547\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A lifestyle-led consumer good built around outdoor social culture, movement, leisure, and shared summer rituals.<\/p><p>Positioned across coastlines, parks, ferry travel, festivals, hospitality, and match-day culture, SER\u0130NKO combines product design, cultural positioning, retail visibility, and future licensing into a scalable consumer platform.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc0cdcc e-con-full e-flex e-con e-child\" data-id=\"cc0cdcc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-71e76cc elementor-widget elementor-widget-heading\" data-id=\"71e76cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHERE<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c45c56 elementor-widget elementor-widget-text-editor\" data-id=\"4c45c56\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">T\u00dcRK\u0130YE<\/span>, with initial focus on coastal cities, outdoor gathering culture, hospitality venues, festivals, transport corridors, and high-density summer social environments.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78d6e4b e-con-full e-flex e-con e-child\" data-id=\"78d6e4b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-da3068c elementor-widget elementor-widget-heading\" data-id=\"da3068c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHEN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c11b0ed elementor-widget elementor-widget-text-editor\" data-id=\"c11b0ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"NormalTextRun SCXW215222751 BCX8\">Currently in development, with launch planned for spring 2027<\/span><span class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW215222751 BCX8\">.<\/span><span class=\"NormalTextRun SCXW215222751 BCX8\"> Founding sponsorship and partnership opportunities are open.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ba9e1 e-con-full e-flex e-con e-child\" data-id=\"48ba9e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f589ae7 elementor-widget elementor-widget-heading\" data-id=\"f589ae7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">WHY<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-743c0d6 elementor-widget elementor-widget-text-editor\" data-id=\"743c0d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Long summers create their own rituals \u2014 and their own everyday problems.<\/p><p>SER\u0130NKO is designed for the realities of outdoor social life: movement, heat, time, and gatherings that last longer than expected.<\/p><p>Built to become part of the rhythm of a Turkish summer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-451425e e-con-full e-flex e-con e-child\" data-id=\"451425e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e2de44 elementor-widget elementor-widget-heading\" data-id=\"1e2de44\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">HOW<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a868925 elementor-widget elementor-widget-text-editor\" data-id=\"a868925\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Through cultural positioning, strong visual identity, retail visibility, hospitality integration, licensing partnerships, and high-frequency everyday usage.<\/p><p>Designed to move through beaches, parks, ferry journeys, festivals, neighbourhood gatherings, and social spaces where summer life becomes publicly visible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9dd59dc e-flex e-con-boxed e-con e-parent\" data-id=\"9dd59dc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36b76e1 e-con-full e-flex e-con e-child\" data-id=\"36b76e1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bfec4d7 e-con-full e-flex e-con e-child\" data-id=\"bfec4d7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a962a0 elementor-widget elementor-widget-heading\" data-id=\"7a962a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Strategic context<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda43b8 elementor-widget elementor-widget-heading\" data-id=\"fda43b8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A product designed for a  <span style=\"color: #2f95e0\">way of life.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-696c218 elementor-widget elementor-widget-text-editor\" data-id=\"696c218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Some of the most lasting consumer brands in the world began as quiet additions to everyday rituals \u2014 products that took their place inside how people already lived rather than asking the culture to make space for something new. The objects became part of the moment, and the brand became part of the language.<\/p><p>SER\u0130NKO is positioned to enter that layer in T\u00fcrkiye. Turkish summer culture is rich, social,<\/p><p>and outdoor; it carries its own rituals, its own gathering points, its own rhythms. SER\u0130NKO is designed to live inside those rituals \u2014 quietly familiar, carefully made, and recognisably Turkish.<\/p><p><strong><i>The brand operates in natural sympathy with the Istanbul Ferry Network. Both <\/i><i>projects sit close to the way Istanbul&#8217;s coastal life is actually lived. The two reinforce <\/i><i>one another at the level of culture.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-34f1538 e-con-full e-flex e-con e-child\" data-id=\"34f1538\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_effect&quot;:&quot;yes&quot;,&quot;background_motion_fx_scale_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:1,&quot;sizes&quot;:[]},&quot;background_motion_fx_scale_direction&quot;:&quot;out-in&quot;,&quot;background_motion_fx_scale_range&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:20,&quot;end&quot;:80}},&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec63694 e-flex e-con-boxed e-con e-parent\" data-id=\"ec63694\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-705857f e-con-full e-flex e-con e-child\" data-id=\"705857f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e31cf8b e-con-full e-flex e-con e-child\" data-id=\"e31cf8b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7170fe3 elementor-widget elementor-widget-heading\" data-id=\"7170fe3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three doors into the project.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0bae11 elementor-widget elementor-widget-heading\" data-id=\"f0bae11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ENGAGEMENT   <span style=\"color: #000000\">PATHWAYS<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88eb14f e-con-full e-flex e-con e-child\" data-id=\"88eb14f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27dd545 e-con-full e-flex e-con e-child\" data-id=\"27dd545\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2536a30 e-con-full e-flex e-con e-child\" data-id=\"2536a30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ca2910f elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ca2910f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Found<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92adb10 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"92adb10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4edd37a elementor-widget elementor-widget-text-editor\" data-id=\"4edd37a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For early brand partners looking to align with SER\u0130NKO at the beginning of its public journey.<\/p><p>Designed for brands and cultural collaborators seeking long-term visibility, early positioning, and meaningful association with a new consumer lifestyle platform rooted in Turkish summer culture.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f2056 elementor-widget elementor-widget-heading\" data-id=\"40f2056\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>FOR:<\/b>  Consumer Brands \u00b7 Hospitality Groups \u00b7 Cultural Partners \u00b7 Category Leaders<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208feaa end-btn elementor-widget elementor-widget-html\" data-id=\"208feaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"cta-btn\"><a href=\"\/contact-us\/?project=1126\" style=\"background-color: #010f26;\">Begin a conversation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2b8eadd e-con-full e-flex e-con e-child\" data-id=\"2b8eadd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-decdcb3 e-con-full e-flex e-con e-child\" data-id=\"decdcb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c6b1845 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"c6b1845\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Invest<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcf2d16 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"bcf2d16\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d7261c elementor-widget elementor-widget-text-editor\" data-id=\"4d7261c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For investors and capital partners interested in an emerging Turkish consumer lifestyle product\/brand approaching market launch.<\/p><p>Structured around long-term brand growth, retail expansion, licensing potential, and future category development within outdoor social culture and everyday consumer habits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a27e10 elementor-widget elementor-widget-heading\" data-id=\"5a27e10\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>FOR:<\/b> Consumer Brand Investors \u00b7 Capital Partners \u00b7 Family Offices<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f193051 elementor-widget elementor-widget-html\" data-id=\"f193051\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"cta-btn\"><a href=\"\/contact-us\/?project=1126\" style=\"background-color: #010f26;\">Begin a conversation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ecbb771 e-con-full e-flex e-con e-child\" data-id=\"ecbb771\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5008b39 e-con-full e-flex e-con e-child\" data-id=\"5008b39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-db71d11 elementor-widget__width-inherit elementor-widget elementor-widget-heading\" data-id=\"db71d11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">PARTNER<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee4af6 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"4ee4af6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2b4042 elementor-widget elementor-widget-text-editor\" data-id=\"f2b4042\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For operational and strategic partners across technology, distribution, content, and user experience. The platform welcomes long-term collaborations spanning digital infrastructure, integration, mapping, content, hospitality, and network visibility.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ffd7d elementor-widget elementor-widget-heading\" data-id=\"53ffd7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><b>FOR:<\/b> Operators \u00b7 Technology platforms \u00b7 Content partners \u00b7 Hospitality and Experience Partners<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46d205d elementor-widget elementor-widget-html\" data-id=\"46d205d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"cta-btn\"><a href=\"\/contact-us\/?project=1126\" style=\"background-color: #010f26;\">Begin a conversation<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ffb605 e-flex e-con-boxed e-con e-parent\" data-id=\"4ffb605\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;,&quot;background_motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;background_motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;]}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-088858b e-con-full e-flex e-con e-child\" data-id=\"088858b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6b28aef e-con-full e-flex e-con e-child\" data-id=\"6b28aef\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-077a132 elementor-widget elementor-widget-heading\" data-id=\"077a132\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Briefing pack<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a13118 elementor-widget elementor-widget-heading\" data-id=\"1a13118\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Request the  <span style=\"color: #34a4e3\">SER\u0130NKO briefing pack.<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6585768 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"6585768\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A curated package on the network architecture, the cartographic design, the launch programme, and the engagement pathways.<\/p><p><span class=\"TextRun SCXW71100839 BCX8\" lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW71100839 BCX8\">Sent to your inbox following a brief form submission.<\/span><\/span><\/p><p>Further material shared under non-disclosure agreement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8ea76d3 e-con-full e-flex e-con e-child\" data-id=\"8ea76d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f00644 footer-form elementor-widget elementor-widget-shortcode\" data-id=\"7f00644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f3371-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"3371\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/en\/wp-json\/wp\/v2\/portfolio\/1126#wpcf7-f3371-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"3371\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f3371-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<ul>\n\t<li>\n\t\t<p><label>Name and Surname*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Your full name\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span>\n\t\t<\/p>\n\t<\/li>\n\t<li>\n\t\t<p><label>Organisation*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-organisation\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company, ministry, or institution\" value=\"\" type=\"text\" name=\"your-organisation\" \/><\/span>\n\t\t<\/p>\n\t<\/li>\n\t<li>\n\t\t<p><label>Role<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-role\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" placeholder=\"Your role or title\" value=\"\" type=\"text\" name=\"your-role\" \/><\/span>\n\t\t<\/p>\n\t<\/li>\n\t<li>\n\t\t<p><label>Email*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"name@example.com\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span>\n\t\t<\/p>\n\t<\/li>\n\t<li>\n\t\t<p><label>Country*<\/label><br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"countrytext-603\"><input size=\"40\" class=\"wpcf7-form-control wpcf7-countrytext wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-countrytext choosecountry\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Select your country\" value=\"\" type=\"text\" name=\"countrytext-603\" \/><\/span>\n\t\t<\/p>\n\t<\/li>\n<\/ul>\n<div class=\"privacy_concent\">\n\t<p><span class=\"wpcf7-form-control-wrap\" data-name=\"acceptance-203\"><span class=\"wpcf7-form-control wpcf7-acceptance\"><span class=\"wpcf7-list-item\"><label><input type=\"checkbox\" name=\"acceptance-203\" value=\"1\" aria-invalid=\"false\" \/><span class=\"wpcf7-list-item-label\">I have read the <a href=\"\/en\/privacy-notice\/\">Privacy Notice<\/a>.<\/span><\/label><\/span><\/span><\/span>\n\t<\/p>\n<\/div>\n<div class=\"form_submit_button\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send the briefing pack\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cool as in temperature. Cool as in vibe. (Serin: Turkish for cool.) <\/p>\n<p>A consumer product designed around outdoor social culture, mobility, leisure, and shared gathering rituals. Positioned across beaches, parks, ferry travel, festivals, hospitality, and match\u0002day gatherings, the initiative combines product design, cultural positioning, retail distribution, and future licensing opportunities into a scalable lifestyle product ecosystem.<\/p>\n<p>Developed to encourage recurring everyday use and high public visibility, the product is designed to integrate naturally into summer routines, outdoor consumption habits, and group social settings. The wider platform includes custom branding opportunities, hospitality applications, sports licensing potential, and large-scale retail distribution.<\/p>\n<p>Built for long-term commercial expansion and mass-market adoption. Trademark-registered in T\u00fcrkiye.<\/p>\n","protected":false},"featured_media":1113,"template":"elementor_header_footer","meta":{"_acf_changed":false},"portfolio-category":[26,51,53],"portfolio-type":[33,32,55],"class_list":["post-1126","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio-category-consumer-goods","portfolio-category-design","portfolio-category-in-development","portfolio-type-brand-collaboration","portfolio-type-early-stage-investment","portfolio-type-sponsorship"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SER\u0130NKO - Deniz Kuzgunu<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SER\u0130NKO - Deniz Kuzgunu\" \/>\n<meta property=\"og:description\" content=\"Cool as in temperature. Cool as in vibe. (Serin: Turkish for cool.)   A consumer product designed around outdoor social culture, mobility, leisure, and shared gathering rituals. Positioned across beaches, parks, ferry travel, festivals, hospitality, and match\u0002day gatherings, the initiative combines product design, cultural positioning, retail distribution, and future licensing opportunities into a scalable lifestyle product ecosystem.  Developed to encourage recurring everyday use and high public visibility, the product is designed to integrate naturally into summer routines, outdoor consumption habits, and group social settings. The wider platform includes custom branding opportunities, hospitality applications, sports licensing potential, and large-scale retail distribution.  Built for long-term commercial expansion and mass-market adoption. Trademark-registered in T\u00fcrkiye.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/\" \/>\n<meta property=\"og:site_name\" content=\"Deniz Kuzgunu\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-02T13:36:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"133\" \/>\n\t<meta property=\"og:image:height\" content=\"100\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/\",\"url\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/\",\"name\":\"SER\u0130NKO - Deniz Kuzgunu\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SERINKO-logo.jpg\",\"datePublished\":\"2026-06-22T08:13:58+00:00\",\"dateModified\":\"2026-11-02T13:36:13+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/#primaryimage\",\"url\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SERINKO-logo.jpg\",\"contentUrl\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/SERINKO-logo.jpg\",\"width\":133,\"height\":100},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/portfolio\\\/serinko\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"SER\u0130NKO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#website\",\"url\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/\",\"name\":\"Deniz Kuzgunu\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#organization\"},\"alternateName\":\"Deniz Kuzgunu\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#organization\",\"name\":\"Deniz Kuzgunu\",\"url\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/DK_Logo2.png\",\"contentUrl\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/wp-content\\\/uploads\\\/2026\\\/11\\\/DK_Logo2.png\",\"width\":1181,\"height\":1185,\"caption\":\"Deniz Kuzgunu\"},\"image\":{\"@id\":\"https:\\\/\\\/denizkuzgunu.com.tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"SER\u0130NKO - Deniz Kuzgunu","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/","og_locale":"en_US","og_type":"article","og_title":"SER\u0130NKO - Deniz Kuzgunu","og_description":"Cool as in temperature. Cool as in vibe. (Serin: Turkish for cool.)   A consumer product designed around outdoor social culture, mobility, leisure, and shared gathering rituals. Positioned across beaches, parks, ferry travel, festivals, hospitality, and match\u0002day gatherings, the initiative combines product design, cultural positioning, retail distribution, and future licensing opportunities into a scalable lifestyle product ecosystem.  Developed to encourage recurring everyday use and high public visibility, the product is designed to integrate naturally into summer routines, outdoor consumption habits, and group social settings. The wider platform includes custom branding opportunities, hospitality applications, sports licensing potential, and large-scale retail distribution.  Built for long-term commercial expansion and mass-market adoption. Trademark-registered in T\u00fcrkiye.","og_url":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/","og_site_name":"Deniz Kuzgunu","article_modified_time":"2026-11-02T13:36:13+00:00","og_image":[{"width":133,"height":100,"url":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/","url":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/","name":"SER\u0130NKO - Deniz Kuzgunu","isPartOf":{"@id":"https:\/\/denizkuzgunu.com.tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/#primaryimage"},"image":{"@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/#primaryimage"},"thumbnailUrl":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg","datePublished":"2026-06-22T08:13:58+00:00","dateModified":"2026-11-02T13:36:13+00:00","breadcrumb":{"@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/#primaryimage","url":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg","contentUrl":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/06\/SERINKO-logo.jpg","width":133,"height":100},{"@type":"BreadcrumbList","@id":"https:\/\/denizkuzgunu.com.tr\/en\/portfolio\/serinko\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/denizkuzgunu.com.tr\/en\/"},{"@type":"ListItem","position":2,"name":"SER\u0130NKO"}]},{"@type":"WebSite","@id":"https:\/\/denizkuzgunu.com.tr\/#website","url":"https:\/\/denizkuzgunu.com.tr\/","name":"Deniz Kuzgunu","description":"","publisher":{"@id":"https:\/\/denizkuzgunu.com.tr\/#organization"},"alternateName":"Deniz Kuzgunu","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/denizkuzgunu.com.tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/denizkuzgunu.com.tr\/#organization","name":"Deniz Kuzgunu","url":"https:\/\/denizkuzgunu.com.tr\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/denizkuzgunu.com.tr\/#\/schema\/logo\/image\/","url":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/11\/DK_Logo2.png","contentUrl":"https:\/\/denizkuzgunu.com.tr\/wp-content\/uploads\/2026\/11\/DK_Logo2.png","width":1181,"height":1185,"caption":"Deniz Kuzgunu"},"image":{"@id":"https:\/\/denizkuzgunu.com.tr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio\/1126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":226,"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio\/1126\/revisions"}],"predecessor-version":[{"id":3871,"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio\/1126\/revisions\/3871"}],"wp:attachment":[{"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/media?parent=1126"}],"wp:term":[{"taxonomy":"portfolio-category","embeddable":true,"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio-category?post=1126"},{"taxonomy":"portfolio-type","embeddable":true,"href":"https:\/\/denizkuzgunu.com.tr\/en\/wp-json\/wp\/v2\/portfolio-type?post=1126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}